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BRONZE LABEL - Benchmarking process

„ESCA benchmarking labels are great to understand the gaps that your Clusters have with the Best Practices. Try to get your Cluster managers involved in the benchmarking process, and they will have a clear route for improving their clusters. Good luck!“

Dr. Manuel Monotya Ortega,

Automotive Cluster of Nuevo Leon, Mexico



BRONZE LABEL for clusters

Proposal for the Cluster House BBS ClusNet members


The benchmarking is based on a personal interview between the cluster manager and an impartial ESCA benchmarking expert (see also www.cluster-analysis.org/benchmarked-clusters/benchmarking-in-a-nutshell). The interview takes about 2.5 hours and will be conducted at the premises of the cluster organization. The analysis will focus on 36 indicators that capture different dimensions of the cluster and the cluster organization, including the structure of the cluster, the cluster management and the governance structures of the cluster, financing of the cluster organization, services provided by the cluster organization, communication within the cluster and achievements and recognition of the cluster and the cluster organization. Results will be presented in a report. The report (approx. 70 pages) is presented in English language and includes:


•  A graphical comparison of the cluster with peer clusters from the same technology areas and with clusters from other areas;

• An evaluation of the cluster’s strengths and weaknesses;

• A comparison with the indicators on cluster management excellence according to the ‘European Cluster Excellence Initiative’;

•Recommendations for improvement.


In addition to the report the cluster organization will be awarded with the Bronze Label certificate of the European Cluster Excellence Initiative for participating in benchmarking plus electronic files of the Bronze Label which can be used for their marketing and communication activities. The cluster organization will also be listed in a public database including all clusters that have participated in the exercise.



Until now 936 cluster organizations from 41 European and overseas countries have participated in the benchmarking. For an overview, please see the database at www.cluster-analysis.org/benchmarked-clusters).


Dates for an interview will be arranged according to the schedule of the cluster organization. The evaluation of data and the drafting of the benchmarking report takes about 4-5 weeks.


Costs of the benchmarking are EUR 1,850.00 plus travel/accommodation (excl. VAT). Costs include interview at the premises of the cluster organization and the report (approx. 70 pages).


Interested clusters should contact the Cluster House directly via  This e-mail address is being protected from spambots. You need JavaScript enabled to view it in order to achieve a more favorable bid for the cluster group of five or European Secretariat for Cluster Analysis directly via  This e-mail address is being protected from spambots. You need JavaScript enabled to view it